Annual Report 2014 - Discrimination and the Roma community

110

Discrimination and the Roma Community 2014

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On-line art contest focusing on: music, photography

and storytelling, used to disseminate artistic initia-

tives promoting diversity and non-discrimination

among adolescents.

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Web platform

for the art contest,

specialised teaching resources and information on the

social and institutional resources available for those

seeking guidance or assistance.

The project was publicised through the most popular

social networks used by the target population and the

popular actor, rap artist and YouTuber, JPelirrojo, was

on hand to help make the messages go viral.

A new version of this same campaign will be launched in

2015 in light of its popularity and the funding received

from the European Union Programme for Employment

and Social Solidarity (PROGRESS JUST/2013/ PROG/

AG/AD) earmarked to fund good national practices

promoting equal treatment and non-discrimination.

In this new version, the campaign’s materials and cre-

ativity will be updated and new material introduced to

foster participation and offer information on topics not

covered in the first edition such as discriminatory ha-

rassment, anti-rumour networks, etc. Of course, a new

edition of the On-line art contest will be held focusing

on music, photography and storytelling to disseminate

artistic initiatives promoting diversity and non-discrim-

ination among adolescents. There will be two institu-

tional events: the first to kick off the campaign and

the second at the end which will include the awards

ceremony.