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Positive developments in the field of anti-discrimination
1. Awareness-raising campaign
YoSoyTu (I am you)
In 2013, the then Directorate-General for Equal Oppor-
tunities (now merged into the Institute for Women and
Equal Opportunity) conducted an awareness-raising
campaign on diversity through the social networks
mostly targeting adolescents under the slogan YO
SOY TU (I am you). MÉZCLATE (mix)
The campaign’s graphic support was a series of young
people of different ethnic origin who are briefly intro-
duced alongside the words: “I am of a different sex,
racial or ethnic origin, religion, ideology, age, capacity,
sexual orientation. I help make the society more plural
and full of alternatives. Respect me and long live di-
versity.”
The campaign’s different activities were designed to
attract the attention of adolescents between the ages
of 13 and 17. It maintained a positive and participatory
tone seeking their involvement and especially that of
other agents and social institutions that, as interme-
diaries, are in a position to reinforce and multiply the
awareness-raising effect (the family, social entities, the
educational community and the media).
The following elements were included in the campaign:
•
A promotional video of the project and posters for
on-line dissemination, all available in Spanish, Galician,
Catalan, Basque, Valencian and English. The video is
also available in a narrated version for the blind.